PG Brand Reforming created a design for the American brand of sanitizer
Task: to develop a design for a new sanitizer introduced to the market of USA.
Decision.
Sanitizer from Novalent is a unique product, as it protects hands from bacteria for 24 hours even after washing hands. It is especially relevant in the United States, since there is an outbreak of COVID-19, so the PG team had to develop a design for this product as soon as possible.
The PG team took the pattern of hexagons as the basis for the design. Hexagons are symbol of the protective field in this case. Blue and white colors were also preferred, as both of them are associated with purity. Together these elements reflect the specifics of the product, which the consumer understands easily during a quick look.
Customer: Novalent
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